Without Education and an Understanding of
The Psychology of The Market Your Chances
of Profitable Trading are Profoundly
Limited!While the trading instruments
that make up the market have no emotions,
the individuals that trade those
instruments are human beings and are very
emotional by nature. Realizing that the
human emotions of fear and greed often
drive prices up and down, allows one to
begin to understand how to position
oneself on the right side of the market.
Because humans are very emotional, they
often make rash decisions that end up
being the wrong decision.Every day
there’s huge struggle being waged in the
markets. A struggle between the bulls
(buyers) and the bears (sellers)… Bears
want to get top dollars for their equity,
while the bulls want to pay as little as
possible. In order for a transaction to
be completed, one has to give into the
other’s terms. If a greedy bull gives
into a seller’s terms because he feels he
just has to own XYZ stock, the price goes
up. If an eager bear gives into a buyer’s
terms, the price goes down. This is
nothing new. It’s basic economics. It’s
supply and demand.Because both buyers and
sellers are, more often than not, basing
their buying and selling decisions on
emotions, eventually these emotions will
culminate and a trend will reverse. For
example, when a stock is in an uptrend,
there will be a point when the trend will
become apparent to everyone.
At this point there will often be one
last buying frenzy as greed takes over in
fear of missing the boat. It is precisely
at this point that the trend will often
reverse.The same is true of a downtrend.
Before a stock hits bottom, there usually
is a panic-kind-of-selling as fear takes
over and the weak run for cover. Once all
the weak have thrown in the towel, the
stock is free to rise again. This
behavior can be observed time and time
again.Often a stock doesn’t just drop
because everyone starts selling. It
begins to drop because everyone stops
buying, at which point the price has to
come down to entice more buyers. As the
price begins to decline, the selling
begins to pick up, forcing the price even
lower. It isn’t until all the sellers are
flushed out of the market that the
selling stops. Now the demand for the
stock becomes greater causing it to rise
again and attracting more and more
buyers.If you have ever looked at a
significant market bottom like the one
after September 11, 2001 (9/11), you will
notice that the selling pressure
increased significantly due to the
emotional insecurity of what might happen
next. Once the selling became exhausted,
prices stabilized and the crowd began to
buy the market in droves.
Getting a Grip On
Emotions
As individuals we have to realize and
accept that we have no control and
influence over the market nor the
direction it is taking. And thus, there
are two crucial emotions that come into
play and that we have to be aware of.
Fear and Greed!
Fear:
The problem is that we all want to
succeed and when we do make a loss, it is
easy to let those losses effect us
emotionally out of fear to lose even
more.In this case, a trader exits a trade
as soon as the market hits the slightest
bump even though the broad market is very
bullish and the fundamentals of the
company he’s trading are good. So instead
of being patient and waiting for the
trade to go up again, he sells and
accepts the initial loss out of fear of
losing even more.Fear of losses can also
show up in the following way.Irrespective
of any rationality, a trader holds on to
a losing position for too long hoping for
it to go up again. Even when the news and
fundamentals are hopeless he won’t give
up forgetting that this attitude can
easily lead to a total loss.In another
case, fear can also manifest itself in
not wanting to miss the boat and quickly
jumping on. This can very often be
observed by novices who listen to tips
from friends and TV, where so called
“experts” or shall I rather say, “opinion
makers” speak up trying to sweet-talk you
into a trade.A trader sees the market go
up rapidly and confirmation is all over
the news. The excitement of a rising
market is in full swing. Afraid of
missing out, the trader makes a hasty
decision and dives right into a trade.
Greed:
Becoming euphoric when you hit a winning
trade is almost as detrimental as
becoming depressed when you have a losing
trade.In this case a trader is actually
afraid of losing a profit. He holds on to
a winning position for too long. His
trade is doing so well that he just can’t
get enough. He may have made a 100%
profit and now expects to make another
100%. And when his position goes down
below this magic mark, he still holds on
hoping for his trade to go back to 100%
again before he sells instead of
accepting say, 90%, which is darn good
too!But what was a 100% profit can easily
become a total loss if you let greed take
control!I’ve seen traders that have
watched their profits erode without doing
anything about it. They held on to their
positions right up to an almost total
loss. Very often they then say: “Oh well.
my trade has gone down so much now,
what’s the use of selling? I won’t get
much out of it now anyway, so I might as
well keep my position”. Well, I guess in
a way he’s right because by this time his
stocks may have more value being used as
wall-paper.
In another case, fear of losing out on a
profit may even cause a trader to sell a
winning trade too soon. As soon as his
position went up a few percent, he bails
out.So watch out for fear and greed.
These two guys aren’t good advisers and
they’re not the way to trade!And so… As
traders we have to be rather impartial.We
have to accept that there will be losses
just as there will be wins in any one’s
trading career!Reaching the stage where
you can comfortably accept losses, and
knowing that you have a good trading
system that will also produce profits
most times in the longer term is the
state we all have to aspire to.
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